BXP Webinar

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SUMMARY

This webinar will feature an in-depth panel discussion between brand, design and innovation professionals as they explore how innovation and branding leaders launch, market and design with fierce speed, and yet in concert with consumer’s changing demands, such as for clean products and safe, sustainable packaging.

 

Attendees will get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

 

Key topics in this webinar: Product Development, Innovation & Collaboration for Better Brand Experiences

SPEAKERS

DAN CALDWELL

President
Remote Director

Dan has been in the color reproduction business from the very early days. Premedia and desktop publishing roles brought him into graphics arts and the world of color from the start of his career. In 1994, he co-founded and launched the industry’s first color management software for end users.

He’s continued his entrepreneurial spirit in the color world in his current role as President of Remote Director – a monitor based, color accurate proofing solution that guarantees that all parties are viewing the exact same color. For over 20 yearsDan has been recognized as a visionary in the color reproduction realm and has been a regular speaker on color management issues at GATF, Seybold, DIMA, Macworld, Nexpo, Ifra, and other trade related events.

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JENNIFER GIANNOTTI-GENES

Global Brand Design Director, Personal Care, Home Care, Hill’s Pet Nutrition and Tom’s of Maine
Colgate-Palmolive

Jennifer Giannotti-Genes has a powerful and proven ability to influence and transform brands that create meaning and relevance for consumers around the world. With over two decades of insight driven design experience she possesses an intimate understanding of the consumer packaged goods landscape, the ever-changing omni-channel environment, the new data economy and the intricacies of multicultural and regional consumer perspectives.

With a proven track record as an accountable change-leader, Giannotti-Genes brings together strategic vision and creative discipline, design thinking, innovation and organizational transformation skills that ultimately manifest through heightened brand awareness and growth for the brands she manages around the globe.

JON DENHAM

Design, Branding & Innovation Leader Lextant

Jon Denham is a design, branding and innovation leader with a track record of building effective brands at global and regional organizations.

Jon joined Lextant in 2018 to help build their brand and bring his extensive experience in CPG to refine their approach, capability and build on their extensive impact in market. Lextant has a rich history of providing business building insights to fuel brands, products and services across CPG, Financial Services, Banking, Automotive and Health Care industries on regional and global basis. He has established a Chicago office, the first office outside of Ohio for Lextant and will spearhead their efforts from there.

Formerly Jon served as Vice President of Disruptive Innovation and Design at Conagra since 2011. Under his direction newly created innovation teams that focus on the most critical platforms where we can drive disruptive innovation. These teams determine how to address opportunities like extending existing brand equities, launching new brands, or even acquiring new brands. He led his team to contemporize and modernize the branding and packaging across the consumer foods portfolio and his processes now extend off package to other communication mediums.As part of this work, he led the development of a design language to bring the company’s real food philosophy to life within packaging and branding.

Prior to ConAgra, Jon was with Kraft Foods and led their Design and Innovation function. In this role, he was focused on driving design leadership throughout the Kraft organization. He was also with Procter & Gamble for 16 years with positions around the globe in design and development in Beauty, Health, Fabric & Home Care. His career began with Evans Medical in the UK designing packaging and delivery systems for cancer control drugs, vaccines, branded and generic pharmaceuticals.

Jon holds a Bachelor of Arts in Industrial Design (Cardiff University) and a Masters Degree (Central & St Martins School of Art & Design).

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LINDSEY FRIMMING

Chief Innovation Officer
COG, LLC

Lindsey Frimming, Partner and Chief Innovation Officer at Cog, Cincinnati

The high-end glamor of luxury/premium packaging caught Lindsey’s imagination before she was old enough to know it could also offer a career. She launched hers in the early 2000s seeing the world as a dewy-eyed designer but has since played many roles in the packaging industry. She now views brand packaging through strategic eyes, with a focus on innovation. Sustainability, premium materials, the digital marketplace, and reinventing the way brands approach the design-to-print process all present challenging-but-exciting opportunities. “More now than ever, consumers are demanding beautiful packaging that also gives a damn.”

Lindsey is passionate about supporting brands facing these challenges during early development phases. Some of the brands Lindsey has helped guide to success are Danone, Olay, LIFEWTR, Secret, Starbucks, Ivory, and Old Spice.

STACY HINTERMEISTER

Vice President
CBX

Stacy is a senior consultant, workingwith CBX clientsto strategically solve business challenges through the lens of collaboration, insight and innovation. She is a leading advocate for CBX’s agile process methodologies in innovation and design, including the development of design and strategy tools specifically built for speed to market. Stacy has been formally trained and certified in Agile Scrum and Design Thinking. She has successfully driven programs for clients such as: Clorox, Justin’s, Jennie-O Turkey Store, Skippy, Natural Choice, Burt’s Bees and Buffalo Wild Wings.

Stacy’s experience in both agency-side and client-side marketing rolesgives her a unique, empathetic perspective. In her corporate roles,she has supervised and managed significant integrated design, advertising, packaging, digital, innovation, and PR programs. Stacy served as SVP, Marketing and Product Management at CVS/pharmacy where she was part ofthe executive leadership team that launched MinuteClinic, a pioneer in retail healthcare. Stacy led the marketing team to grow the retail brand presence from 65 tomore than 500 locations in just two years and developed a new brand identity, brand experience, internal brandtraining, marketing approach and innovative services that are still in use today.

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LINDA CASEY – MODERATOR

Editor-in-Chief, BXP Magazine
ST Media Group International

A media professional with seasoned collaborative, interpersonal and communication skills. More than a decade of experience in media, including experience in print and publishing as well as podcasting, on-camera interviewing and digital journalism. Professional media experience includes editorial planning, interdepartmental projects, product launches, and feature and department writing and editing. Other experience includes professional speaking from keynote sessions and trends presentations to panel moderation and serving as emcee.

 

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